Aggregated details about hunter behavior will help set policies to further tune the hunting experience. The app also allows the Wisconsin DNR to see how people use the app and travel the land. The goal is to make outdoor experiences more enjoyable, and the hope is to attract a new generation of outdoor enthusiasts. Wisconsin has started to think about the hunter more as a customer, and the mobile app is one of the ways it reduces barriers to entry. Wisconsin hopes to encourage a new generation of hunters. The Hunt Wild Wisconsin app should accelerate that trend as hunters can purchase a license, a tag, or permit directly in the app. ![]() “Almost 50 percent of licenses are now purchased online instead of going to a physical location,” Walters remarked. The move away from paper regulations is also a reflection of how Wisconsin hunters purchase their hunting licenses. “Both affected what we already had in print.” “Two years in a row, we’ve had major changes come down during our open hunting seasons,” Karel added. Now, we can make updates immediately in a transparent mobile app.” “If a last-minute change came in regarding some specifics, we could update our online version but the printed version already in circulation would not reflect those changes. “We would have 600,000 to 700,000 publications printed and distributed across the state in hard copy,” Walters said. It allows the Wisconsin DNR to send important push notifications to hunters via the app, such as notifications that the season is closed if a quota on a species has been reached. Maps are central to many of the Hunt Wild Wisconsin app features.ĭelivering maps and regulation information in the Hunt Wild Wisconsin app has helped streamline communication. Where to park is always a huge issue for people.” “They’d like us to add trails to the map, other types of lands, access points, and parking lots. “We’ve already heard a number of suggestions from the public in terms of things that they would like to see,” said Jeff Walters, project manager at Wisconsin DNR. The content and functionality of the map may evolve and expand over time. Public land boundaries help hikers, bird watchers, and wildlife photographers (all pursuits that are on the rise) find new outdoor opportunities. With this decline in mind, the app offers maps and information to anyone interested in exploring the state’s public lands even if the individual is not a hunter. The US Fish and Wildlife Service conducted a national survey about the popularity of hunting, and found that hunting has declined 50 percent from 50 years ago. Hunters can also use the app to track themselves, helping them remember a trail and get back to their vehicle. Maps can be downloaded to the phone for access and use in areas without a cell signal. Both satellite and topographic maps can be customized to save a favorite hunting location. The Hunt Wild Wisconsin app tailors the experience based on the species the hunter is pursuing. Karel’s happy to have erred on the side of caution (leaving early rather than staying late) happy to gain more minutes of hunting and happy he (and all Wisconsin hunters) no longer need to take a paper regulations book into the woods. “I checked it against a more detailed map, and sure enough the app corrected our mistake.” “The app said we were in the other zone, and I was sure it was wrong,” Karel said. His group hunts deer every year close to one of the borders between hunting zones. Karel is both a hunter and one who administers regulations, and he appreciates a hunter’s need for accuracy and simplicity. ![]() “I’ve been leaving the stand too early for 20 years,” said Scott Karel, regulation policy specialist at Wisconsin DNR. Now, hunters can use an app on their smartphones to get details specific to the exact location where they may be standing. To see what times of the day they could hunt and where, for example, they searched for hunting zones marked on a map along longitude lines. Not long ago, hunters in Wisconsin had to consult a Wisconsin Department of Natural Resources (DNR) map for key pieces of information. The Wisconsin DNR’s Hunt Wild Wisconsin app helps hunters find public lands and view regulations.The app allows the Wisconsin DNR to gain details about hunter behavior in order to provide better customer service.Hunters use the app to explore where to hunt and gain location-specific details about their favorite hunting spots.
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